Maruti Udyog in 2003
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA074 |
Electronic Format: Rs.
500;
Courier (within India): Rs.
500 + Rs. 25 Extra
Themes- |
| Case Length |
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19 Pages |
| Period |
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2003 |
| Organization |
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Maruti Udyog
Limited |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Automobile |
Abstract:
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Maruti Udyog, a joint venture between Suzuki of Japan and the
Indian government, has dominated India's automobile market by providing a wide
range of cars at affordable prices. In the late 1990s, as competition
intensified, it started losing its market share. A change in management control
from the Indian government to Suzuki, and intensive cost cutting and
productivity improvement initiatives helped the company to strengthen its
competitive position. This case covers the various restructuring activities
undertaken by Maruti since the late 1990s.
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Contents:
Keywords:
Maruti Udyog, Restructuring, Automobile industry in India, Operation management, Brand building, Diversification, Suzuki Motor Company, Suzuki and Indian government conflict, Vendor management, Segmentation of Indian car industry
Maruti Udyog in 2003
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